# AdCritter Ad Policies ### Ad Targeting AdCritter ad targeting policies are in place to help users feel welcome and comfortable. This policy applies to ad interest targeting. Advertisers are wholly responsible for making sure ad targeting, including 1st and 3rd party data, is legal and complies with all applicable local and regional regulations and the policy. - AdCritter policy does not allow any ad or related targeting that is discriminatory, harassing, predatory, or offensive. - Advertisers may not use interests in products or services that are classified as unacceptable products as listed under the AdCritter Ad Policy to create ad targeting segments. - AdCritter policy excludes children known to be under the age of 13 from targeted advertising. Additionally, ad products must be appropriately age-targeted as outlined under AdCritter's Ad Content Policies. - Advertisers may not use sensitive interest categories to target users or to market products or services. ### Cloaking or Malicious Behavior AdCritter takes proactive measures to prevent malware from serving on our platforms. All advertising assets are required to be scanned by proprietary and 3rd party systems prior to launch. Malicious ads are removed immediately to protect the platforms and users. - Ads that use cloaking or similar techniques to display different content to reviewers during ad reviews are not acceptable. - Advertisers that use any malicious techniques to circumvent any aspect of the review process will face revocation of access. ### Community Sensibilities Advertising that misrepresents, ridicules or attacks an individual or group based on age, color, national origin, race, religion, gender, sexual orientation, or disabilities is not acceptable. - Ads and landing pages that leverage fear, sensitive political or cultural topics, or obscenity to promote products are unacceptable. - Advertising featuring potentially offensive content or language is not permitted. ### Comparative Claims Advertising providing comparative price information on identical products is acceptable provided it does not make other representations about the competitive product, other than those permitted by FDA advertising regulations. ### Contests & Sweepstakes Skill contests and random draw sweepstakes may be promoted if they comply with all applicable laws. Advertisements for contests must clearly disclose terms and conditions of participation and not be deceptive. ### False or Misleading Claims False or misleading claims are not acceptable. Advertisers may be asked to provide third-party substantiation to support certain claims. ### "Free" Offers The word "free" is recognized as a strong inducement in advertising copy. All conditions for obtaining the free product or service must be clearly disclosed. ### Low-Quality Offers and Landing Page Techniques Products or services and landing pages that use poor quality techniques are not acceptable including landing pages that feature other ads as the primary content. ### General Guidelines for Landing Pages - Advertorial content must have clear disclosures indicating its commercial nature. ### CREATIVE CONTENT GUIDELINES ### Creative Quality - Attention-grabbing mechanisms that distract the user from the content are not acceptable. - Advertising must clearly display the name, brand or product being advertised. ### Image Quality - Poor resolution or indecipherable images are not acceptable. ### Sexually Suggestive or Graphic Content - Advertisements using sexually suggestive images must adhere to strict guidelines including no disembodiment or inappropriate focus. ### Ad Text Guidelines - Ads must use proper capitalization, grammar, and punctuation. - Ads should not employ repetition or cluttered design. ### Political Ads AdCritter defines political ads as ads related to candidates or issues on the ballot. Advertisements must comply with all federal and state laws. ### Advertising Categories - **Adult Products and Services**: Not acceptable. - **Alcohol**: Must comply with all relevant laws and regulations. - **Financial Products & Services**: Must adhere to applicable laws and regulations. The remaining policies contain additional details about specific types of advertising content, processes, and compliance requirements.