# FAQ

## AI

- Will this actually build the campaigns for me?
- My agency already uses AI. How is this different?
- How many prompts are needed to build a campaign plan?

## DSP: Targeting

- What forms of targeting are supported?
- Can I upload custom audiences?
- Is retargeting supported?
- How specifically can I geo-target?
- What audience segments are available?

## DSP: Reporting

- What sort of reporting is in the DSP?
- Will reporting data export to my analytics provider?

## Sales Tools

- Can reports and proposals be white labeled?
- Are the sales tools customizable?
- What is a Client Presentation Portal?

## Plans & Pricing

- Can I try before I pay?
- What if I exceed my AI Plan limit while experimenting?
- Is media spend paid for separately?
- Can I upgrade, downgrade or cancel my plan?
- What happens after my free trial?
- What if I have enterprise needs or special requirements?
- What support is included?

## Technical

- Which ad exchanges does AdCritter use?
- How is performance tracking handled?
- What URL parameters can an Internet ad pass to a landing page?
- Does AdCritter have an API?